Agility is relative but in a fast-paced, rapidly changing multi-stakeholder environment it is always faster to work with an in-house team. The problem is that experienced digital talent is hard to find and even harder to hold onto. By providing your team with strategic counsel you enable a more agile approach.
Having a team on-hand, with easy lines of communication and understanding of the task at hand, and clear KPIs gives in-house management far greater control. Developing skills in-house gives greater control over data, costs, delivery, optimisation and measurement.
There a numerous layers of cost that can be saved with an in-house digital media team. Fees linked to media spend can become prohibitive as you scale. Platform costs are the least obvious as they can be ‘baked’ into programmatic buying platforms. This has to be balanced against talent costs.
Transparency is not just about technology, platform and media costs, although this is an important benefit, it’s also about understanding what is happening with your business and campaigns, and when, and being able to respond quickly and directly.